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No Longer the Poor Man’s Party

By TLS | April 5, 2008

My first recollection of politics was when I was about eight years old. Ronald Reagan and Jimmy Carter were contending for the presidency. Reagan was a smooth talking, charismatic, superstar Republican Governor from California, and Carter was the politically troubled (mostly due to the oil crisis) southern incumbant Democrat. I didn’t really understand anything about politics at the time. I just remember Carter’s smile seemed to be all teeth and Reagan seemed to be on fire.

I remember asking my grandmother what the difference was between Republican and Democrat. With all conviction she said:

The Republicans are the rich man’s party; The Democrats are the poor man’s party.

My grandparents were die-hard democrats, all blue through and through. That simple definition stuck with me for years and years. It created the lens through which I viewed politics. I decided at an early age that if the Republican party was for the rich then I was going to be a Replublican. Grandma’s definition also made sense to me in terms of social policy. The poor man’s party was surely more interested in Big Government, entitlements, and social welfare programs. The rich man’s party was inclined to cut taxes, shrink programs, and rely on good old fashioned capitalism.

But that was around 1980. The definition doesn’t hold true any more. Gone are the days when the average man can be successful in politics. It takes loads of money to make it - especially in the highest posts like the Senate and the Presidency.

I was prompted to write this post based on the recent news coverage of the Clinton’s financials. The Clintons earned over $109 million in the past eight years. Incredible. I knew they were raking in the millions, but I admit I was a little surprised at the magnitude of their earnings.

The Democratic Party is no longer the poor man’s party. Not by a long shot.

Topics: Politics | 1 Comment »

Nevada DUI Attorney Website

By TLS | March 17, 2008

I built a Nevada DUI attorney site for Sprenz & Associates a while ago. This site specifically addresses the area of DUI defense and Nevada DUI law. This Nevada DUI attorney site is called www.NevadaDUIAttorney.net. The design is similar to another Nevada attorney site I built for them. It is obviously another great domain name choice. That is always a plus. The content is good and does a nice job of educating the visitor while containing the necessary keywords throughout the text.

The site has already been indexed by search engines and has begun to drive new clients to the law practice. I am happy to see the success of this and the other Nevada attorney sites I have worked on.

Topics: Interactive Marketing, SEO | No Comments »

Nevada Law Firm Marketing

By TLS | March 16, 2008

Lately I have been considering whether or not to focus my efforts full time on law firm marketing. My consulting practice clientele has been diverse over the years and has included business professionals of all types. So why would I consider focusing my efforts on law firm marketing? Let’s see…

Why law firm marketing?

Nevada Law Firm Marketing Success
As an SEO / Interactive Marketing Consultant I help many clients build their online presence. Fortunately, I have found considerable success for my Nevada attorney client. I have designed several attorney websites and have created and managed search marketing campaigns and organic search engine optimization (SEO) campaigns for law firms. The success I have had is encouraging and is giving me the itch to focus on it full time.

Marketing Professional and Attorney
I am an interactive marketing consultant now, but I may be returning to school to pursue a law degree in the near future. If that happens I will become an attorney in a few years. As a future attorney it makes sense to focus on law firm marketing and perfect my skills in that area.

Nevada Attorneys Need Help with Interactive Marketing
Actually, this is true for attorneys everywhere - not just Nevada attorneys. But since I live in Nevada I see the need more acutely around me. I look at law firm websites almost daily. While I do find some to be very well done, I most often find attorney websites to be poorly coded, difficult to read, lacking in quality content, deficient in SEO, and the list goes on… In today’s environment it is absolutely imperative to have a functional, well-made website. The site should reflect the professionalism of the firm it represents. I personally review the website of any professional I consider hiring and would most definitely do so if considering whether to hire a Nevada attorney, and I believe more and more potential law clients do the same. Additionally, not only can a quality law firm website reflect the professionalism of the firm it represents, but it can also become a revenue generator, adding new clients to a law firm’s client base regularly.

Interactive Marketing for Nevada Attorneys and Law Firms
I love helping all types of clients with their online interactive marketing needs. I think I will continue to do so, but I will most likely nudge my practice more and more towards law firm marketing. If you are an attorney and need help with your website, search marketing (pay-per-click / cost-per-click), search engine optimization (SEO), or any other aspect of your online web presence, please contact me today. I would be glad to discuss my online consulting services with you. You can find more about my interactive marketing consulting services at my site here: 2S Marketing - Interactive Marketing

Thomas Skinner
2S Marketing, LLC
(801) 830-8205
www.2SMarketing.com

I know there are a number of law firm marketing consultants out there to choose from. Whether or not you call me for your interactive marketing needs, make sure you pick a good consultant!

Topics: Interactive Marketing, SEO, Law | 1 Comment »

Endoscopy Center Patients: Get an Attorney Now

By TLS | March 9, 2008

Shocking. Horrible. Incomprehensible.

These are some of the words that come to my mind when thinking about the medical scandal unfolding in southern Nevada. Over the past week or so the world has learned that up to 40,000 people who were patients of the Endoscopy Center of Southern Nevada may have been exposed to deadly diseases such as Hepatitis B, Hepatitis C, and/or HIV due to unsafe medical procedures and practices.

Specifically, the clinic is accused of reusing syringes (not needles) on patients. A syringe would be used to administer a medication drawn from a vial, then the needle would be removed and replaced, and the same syringe would be used to administer another medication drawn from a subsequent vial. The problem is that using the same syringe introduces the possibility for infected blood pathogens from blood backflow during the first application to contaminate the syringe, which could then contamitate the subsequent medication vial when the medication is drawn into the syringe.

I’m no doctor, but this seems like first semester med school stuff to me. How careless can they be? I spoke with a local doctor the other day and he confirmed that in no way should this ever have even been an option at the clinic. No mistake about it. This is just plain wrong, unethical, and criminal.

My advice to you: If you were a patient and the Endoscopy Center of Southern Nevada between March 2004 and January 11, 2008 you should get an attorney now! Get tested for infection and sue for money damages.

Patients have been flocking to attorneys over the past couple of weeks since the story broke. Some firms have signed hundreds - even thousands - of Endoscopy patients in a matter of days. If you were a patient and have not consulted an attorney, do it now. Here are a few firms that are taking cases:

Sprenz & Associates
Mainor Eglet Cottle
Glen Lerner & Associates
Ed Bernstein & Associates

The owner of the Endoscopy Center of Southern Nevada, Dr. Dipak Desai, is taking the heat (and he should). Some nurses and other employees of the center say that he is the one who directed them to adopt the unsafe procedures.

Topics: Law | No Comments »

Death by PowerPoint

By TLS | March 1, 2008

I have created and delivered many, many, many PowerPoint presentations over the years. Some were better received than others. Recently, I decided I need to create two presentations - one for what I am going to propose to improve productivity and client service solutions where I work, and the other for pitching a business idea to some money guys.

As I was browsing the web today I came across the presentation below by Alexei Kapterev that reminded me of some of things to keep in mind when developing my presentation. There is nothing really mind blowing here, but I found the presentation to be entertaining and oh so true on many points! The author boils the art of presenting down to four things:

(1) significance. Why does the subject matter mean something to you? What is its significance? The author proposes that significance creates passion, which in turn attracts attention, and attention leads to action.
(2) structure. Structure is important, but keep it simple. As long as it is convincing, memorable, and scalable it will be successful.
(3) simplicity. Get to the point. Ignore the rest. But make it impressive - don’t make it so simple that it becomes boring.
(4) rehearsal. Practice presenting the message. It most likely won’t go smoothly the first time, so practice. Present to someone you know and ask for feedback. Refine and present again until its polished.

Again, nothing new here, but a nice reminder. I’m looking forward to creating some effective presentations! Wish me luck.

Topics: Work, Business | No Comments »


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